2009年3月26日 星期四

India’s ultracheap car arrives with load of uncertainties(International Herald Tribune)

According to the "India’s ultracheap car arrives with load of uncertainties(International Herald Tribune)", NEW DELHI: Six years after the idea was hatched, the much-hyped Tata Nano, priced around $2500, goes on sale Monday. The low-cost compact car, marketed to the developing world’s millions of motorcycle owners with four-wheel dreams, arrives trailing dark clouds, as Tata Motors struggles with production and a huge debt load.


My Reaction:
Since the downgrading economy situation, more and more notorious car companies, such as Jaguar, Chrysler, Rolls-Royce etc begin to merge with other motor companies in order to survive in the market. Those whose price is low usually popular among the crowd. Tata Motor actually does a good job because it matches up the demand of most people. Their products are not expensive compared to the products of other companies. They are produced by Indian. There are a lot of people in India and most of them are poor so low price car is the best choice for them. Due to the economic recession, many people in developed countries gradually change to but Tata Motor rather than the car of famous brands since they take the cost and the efficiency into consideration. Once they are imported to other countries, they may impact the possessing rate of other cars’ companies in the market largely.


Although many critics and experts said that whether the safety and the endurance of the car are enough or not is still a question. Most people think the quality is in direct proportion to the cost and are skeptical of the capabilities of Tata. Therefore, if you are attracted by the price of Tata, you really need to think about whether you want to take the stake. (270 words)

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